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Marketing pro Dan Kennedy and Infusionsoft offer marketing advice for small businesses.
By Lauren McKay
"Everybody shows up once," offers Dan Kennedy, author, marketing guru, and presenter at New York's Infusionsoft marketing event, "Fix Your Follow-Up" tour. Kennedy took to the stage in four cities over four short days, instructing audiences that contacting customers once is not enough -- in fact, the absence or inadequacy of the follow-up is the biggest expense a company will face, he says. Kennedy shares some of his marketing secrets, all of which he says wouldn't be possible without Infusionsoft's marketing automation software. Infusionsoft sponsored the event and the company's CEO and president articulated his vision for true small businesses and entrepreneurs.
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Social customer relationship management is about joining the ongoing conversations in which your customers and prospects are already engaged.
People like doing business with people they like, and love doing business with people they trust. But how do you get people to like and trust you enough to do business with you in a Web 2.0 world? That’s the dilemma many small business folks find themselves in. They’re great in “face to face” situations with customers and those they’ve identified as great prospects. But that doesn’t help them connect with the vast majority of businesses using the Web to discover products, services, and companies that can help them solve issues.
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Need to find out something? Most people search the Web to get answers. More than 10.6 billion core searches were conducted in the U.S. in April, according to comScore, an Internet information provider. This probably comes as no surprise, since most of us have turned to Google or other search engines to uncover Websites that address our needs. But contacting the company to get more information. can quickly turn to frustration if search efforts at a Website are not responded to, or the information you obtain is inaccurate.
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Why CRM Software Doesn't Work for Small Businesses |
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Customer Relationship Management software has been around for a long time. It was born in the Fortune 500 world 15 or 20 years ago and has gradually come down stream to smaller businesses. But the average small business with 5 or 10 employees has been slow to adopt (let alone succeed) with CRM software.
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Now That's a Lead of a Different Color |
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Leads, leads, leads, every business needs them, some are actually good at generating them, but . . . there’s a really important thing you must understand about leads - not all are created equal.
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Infusion Software Updates Its Name and Brand |
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The small-business CRM service provider becomes Infusionsoft, dropping "CRM" from its product name along the way.
The company formerly known as Infusion Software has tightened up its name to become Infusionsoft, according to an announcement made earlier this week. The company's software-as-a-service (SaaS) product -- formerly known as Infusion CRM -- will henceforth also carry the Infusionsoft name, specifically Infusionsoft eMarketing. To highlight the change, Infusionsoft has launched a 22-city marketing tour to connect with customers and prospects.
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eMarketing Revolution Tour Announced |
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Media Contacts:
Kathy Sacks
Sacks Public Relations
602-619-4444
kathy@sackspr.com Infusionsoft Announces eMarketing Revolution Tour Across U.S. Leader in eMarketing Software for Entrepreneurs Delivers One-Day, Intensive Marketing, Business-Building, Product Education in 22 Cities
PHOENIX, AZ (April 16, 2008)—Infusionsoft, the leader in eMarketing software for entrepreneurs announced today the launch of its multi-city tour to educate and share best practices with their customers and the millions of small businesses across the U.S. seeking to get better at what most find challenging and complex: online marketing, lead capture and follow-up marketing. The tour, which kicks off during National Small Business Week in Orlando, Florida April 23rd, is intended to bring together entrepreneurs to educate and share best practices in how to market and sell their products and services more effectively and easily, without having to increase staff. Each half-day event will provide attendees with strategy and real world ideas for helping small businesses automatically capture and convert more leads and get repeat sales from customers. Each stop on this tour provides an opportunity for Infusionsoft executives and employees to connect with customers, partners and those in each city’s entrepreneurial, small business community. eMarketing Revolution tour dates and locations include: April 23 - Orlando, FL
May 8 - Dallas, TX
May 15 - Houston, TX
May 27 - Seattle, WA
June 10 - Charlotte, NC
June 24 - Chicago, IL
July 9 - San Diego, CA
July 10 Los Angeles, CA
July 22 - Philadelphia, PA
August 7 - Columbus, OH
August 19 - Washington DC
September 3 - Boston, MA
September 4 - New York, NY
September 16 - Denver, CO
September 25 - Atlanta, GA
October 16 - Jacksonville, FL
October 28 - San Francisco, CA
October 29 - San Jose, CA
November 8 - St. Louis, M
November 13 - Miami, FL
November 25 - Salt Lake City, UT
December 9 - Phoenix, AZ
"The eMarketing Revolution tour marks the start of an exciting time for Infusionsoft," said Clate Mask, President and CEO of Infusionsoft. "It takes a significant step toward reaching the masses of business owners that struggle with how to put their marketing on auto-pilot and free up precious time now spent manually chasing prospects without the sales increases to show for it. We aim to show them that there is a better way and it’s called eMarketing." At the close of each event, attendees will receive free tools to implement into their businesses, including:
• eMarketing acceleration kit
• Personal marketing acceleration plan
• Infusionsoft CEO Clate Mask’s new e-book The Edge of Success: 9 Building Blocks to Double Your Sales
• Real world case studies from Infusionsoft customers To learn more and register to attend any of the 22 tour stops visit www.emarketingrevolution.com
About Infusionsoft
Infusionsoft, the leader in eMarketing software for entrepreneurs, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s eMarketing software answers that need by helping entrepreneurs automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.
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Infusion Software Changes... |
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Media Contacts:
Kathy Sacks
Sacks Public Relations
602-619-4444
kathy at sackspr dot com Infusion Software Changes Company, Product Name to Infusionsoft Leader in eMarketing Software for Entrepreneurs Aligns Company and Product in a Single, Unified Brand Name
PHOENIX, AZ (April 16, 2008)—Infusion Software, the leader in eMarketing software for entrepreneurs, today announced the company has changed its name to Infusionsoft. The company’s leading web-based software, formerly known as Infusion CRM, will now be known as Infusionsoft. “Our new corporate identity represents a brand unification and better reflects our expanded mission--to revolutionize the way entrepreneurs grow their small businesses using automated online and offline methods and follow-up throughout the lifecycle of a customer,” said Clate Mask, President and CEOof Infusionsoft. "With the rapid growth of our customer base and channel partners, now is the right time to capitalize on Infusionsoft's momentum." Infusionsoft offers the only eMarketing software designed for entrepreneurs that enables them to convert more leads into customers automatically. With Infusionsoft, these small businesses are able to automatically nurture prospects and customers until they are ready to buy. The hands-free automation technology inside Infusionsoft executes what would otherwise be complex, marketing sequences empower entrepreneurs to grow their businesses without having to grow staff.
“Until now, small businesses have only had CRM, or separate, incompatible software as the only option when it comes to marketing to new and existing customers. Infusionsoft does a lot more than just ‘manage customers and contacts,’” said Mask. “We provide a way for the entrepreneur to grow his business by automating his marketing to prospects and customers and turning his website into a do-it-yourself lead capture and lead nurturing engine, at a price that makes sense. What it comes down to is growth--that’s what small businesses really want.” Launched in 2001, Infusionsoft was founded by Scott Martineau as a custom software provider to small business marketers. Today, Infusionsoft counts thousands of entrepreneurs with 2-75 employees as users.
The company’s website URL remains the same at www.infusionsoft.com. Along with the name change, Infusionsoft has updated its corporate identity including changes to its website found at: www.infusionsoft.com. Reporters and editors are encouraged to visit Infusionsoft’s new press site for downloadable artwork of Infusionsoft's new corporate logo. About Infusionsoft
Infusionsoft, the leader in eMarketing software for entrepreneurs, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s eMarketing software answers that need by helping entrepreneurs automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com. ## |
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Infusion Software Names Former iCrossing Exec CFO |
March 18th, 2008 | Phoenix Business Journal
Infusion Software, as it continues on a fast growth track, hired former iCrossing Inc. executive Michael Effinger as chief financial officer.
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Infusion Software Appoints New CFO |
March 18th, 2008 | Computer Business Review
Infusion Software has appointed Michael Effinger as its new CFO
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Why Small Business Will Embrace CRM in 2008 |
February 19th, 2008 | Inc
Customer relationship management providers have tailored their offerings for the small business market, providing software-as-a-service options, integration with other technologies, and an understanding of what small businesses want.
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Infusion Looks for Partner 2.0 |
February 1st, 2008 | ChannelInsider
The CRM software-as-a-service vendor launches a channel program aimed at what it calls the "true small business" market.
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CRM for TSB Vendor Infusion Launches Certified Consultant Program |
January 28th, 2007 | TMCnet
Infusion Software, which styles itself a vendor of CRM software "for True Small Businesses," has launched its Infusion Certified Consultant channel program...
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Marketing Software Provider Infusion Appoints Vice President of |
January 13th, 2008 | TMCnet
Infusion Software, a provider of marketing software for True Small Businesses (TSB), has announced the appointment of Adam Ross as vice president of business development.
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Top 10 CRM Stories of 2007 |
December 31st, 2007 | CustomerThink
It's been one of the most interesting years in a long time, whether you look at Customer Management from an enterprise, customer or technology perspective. Here are my personal picks for the top stories of 2007, counting down from 10.
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If CRM is So Important Why Are There So Many Failures? |
December 29th, 2007 | SmallBizTechnology.com
AMR Research has recently (September 2007) published a study that one in three CRM implementations fail. Why?
If CRM is so important why in the world aren't CRM vendors doing more to make CRM more productive. This should be a red flag to you.
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These CRM Solutions Really Help Folks Sell More Now! |
December 12th, 2007 | AskRichBohn.com
Rich Bohn, founder of SellMoreNow.com, announced the annual Willy Awards. Infusion Software was awarded "Best SaaS Small Business CRM Solution" and "The Jim Cecil Award for Excellence in Drip Marketing".
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ACT! Creator Pat Sullivan on Small Business CRM and Using Web 2-0 |
November 25th, 2007 | Business Technology Radio
Brent Leary of "Technology for Business" interviews Pat Sullivan for his podcast series.
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CRM developers catering to demand from smaller firms |
November 23rd, 2007 | Phoenix Business Journal
For more than a year, small and midsize businesses have taken increasing advantage of customer relationship management software, benefiting from programs that once were too costly.
During that time, CRM has transformed from a novelty into a necessity as demand for the software reaches deeper into the business food chain. CRM software comes in many different flavors, but ultimately it allows users to pinpoint their customer base, marketing focus and sales targets through electronic algorithms that optimize database information.
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Infusion CRM Hits Targets |
November 13th, 2007 | TMCnet.com
Infusion Software, vendor of Infusion CRM for small businesses, has announced that the company has reached the highest levels in e-mail deliverability and e-mail volume in the company's history.
In the month of October, small business customers used Infusion CRM to send 59.9 million e-mails to prospects and customers as part of one-off and multi-step event-triggered marketing campaigns.
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Infusion, online software for small businesses, raises $9 million |
October 17th, 2007 | VentureBeat
Infusion Software, like Salesforce and others, offers online business software for small businesses. It has just raised $9 million from Mohr Davidow Ventures.
The Phoenix, Arizona-based company offers a large suite of online software and services, based around its customer relationship management product and designed specifically for businesses with between two and 50 employees.
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Habeas Announces Global Channel Program to Drive Adoption of Email Reputation Services and Data Inte |
October 15th, 2007 | Yahoo! Finance
Habeas, Inc., the world leader in email reputation services, today announced the expansion of its channel program to drive a new standard of excellence in email reputation management and data integration. Habeas has established relationships with leading companies including BoxSentry, Campaigner, DigitalMailer, Infusion Software, Innovyx, Lashback, Message Systems, Port25, SpamAssassin, Summit Projects, ThinData, Zrinity and more.
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Dave Lee Interviewed on No BS Radio (KTLK) |
September 29th, 2007 | No BS KTLK Radio
Dave Lee, VP of Moneymaking at Infusion Software, is interviewed on No BS Radio by Robert Mariano. Dave discusses the E-Myth principles, email marketing, how to follow up with prospects, and how Infusion CRM helps small businesses grow.
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Clate Mask Interviewed on KFNN Radio |
September 24th, 2007 | KFNN Radio 1510 AM
During an interview on KFNN radio, Clate Mask, President of Infusion Software, explains the power of marketing and sales automation through Infusion CRM.
KFNN | Click to Listen/Download Audio |
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Five Arizona Companies Named Spirit of Enterprise Winners |
September 19th, 2007 | The Business Journal of Phoenix
Rhino Sports Inc., Children's Dental Village, Infusion Software, Gold Canyon and Walsh Bros. Office Environments were named winners although the specific categories won't be announced until the awards luncheon Sept. 26.
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Ten finalists named for Spirit of Enterprise awards |
August 30th , 2007 | The Business Journal of Phoenix
Ten Phoenix-area companies have been named finalists for the 2007 Edward Jones Spirit of Enterprise Award, which will be presented Sept. 26.
Finalists for the award, to be presented by The Spirit of Enterprise Center at Arizona State University's W. P. Carey School of Business, are: Anderson Security Agency Ltd., Children's Dental Village, CRS Temporary Housing, Gold Canyon, Industrial Refrigeration & Boiler Co. Inc., Infusion Software, Moses Anshell, Rhino Sports Inc., Shasta Industries Inc., and Walsh Brothers Office Environments.
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Infusion Earns A Spot On The Inc 500 List |
August 24th, 2007 | Inc.com
Infusion Software, provider of Infusion
CRM software boasted a 917.8% three-year growth rate earning it a ranking of 258 on the prestigious list
based on its rapid growth and increasing revenue.
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August 13th , 2007 | CRMchump.com
"Richard Bohn is known as the oldest, totally independent and brutally honest reviewer of CRM solutions in the analyst community. Bohn was the Review Editor for Sales Process Engineering & Automation Review where he was honored to receive the Sales Automation Association's award for Excellence in Journalism." Richard Bohn also uses Infusion CRM for is own website www.SellMoreNow.com.
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Entrepreneur Magazine Radio Hosts Clate Mask |
August 10th, 2007 | Entrepreneur Magazine Radio
Lee Mirabal, included in the exclusive Top 100 List of "Most Influential Voices in America", interviews Clate Mask, President of Infusion Software, on Entrepreneur Magazine Radio (wsRadio.com).
Entrepreneur Magazine Radio | Click to Listen/Download Audio |
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CRM Legend Pat Sullivan Explains What CRM for Small Biz Should Look Like |
August 9th, 2007 | First Coffee - TMCnet Blog
FC: Regarding your joining the Board -- why Infusion Software, over all the other companies in the CRM space?
PS: The fact they are totally focused on what I consider the last bastion of opportunity for CRM: small business. Everyone else, for the most part have moved upstream, including ACT!. ACT! is not really CRM, but usually gets placed there.
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Automated Marketing - New tool integrates marketing into CRM |
August 9th, 2007 | NetworkWorld.com - Small Business Technology Newsletter
"We talked about CRM programs a year ago in Getting Sales Departments Organized and about E-mail marketing services this past March. But no company has done a good job putting the two together and adding a serious amount of automation until Infusion Software and their Infusion CRM product line."
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Infusion CRM Revamps Site as Part of Small Biz Push |
August 3rd, 2007 | TMCnet.com
On-demand CRM vendor Infusion Software has launched its newly designed and updated corporate Web site at www.infusionsoft.com. The site underwent a major makeover in response to "supporting company growth resulting in an online information center that better promotes the Infusion CRM products and services," and "offers more resources to small business marketers," according to company officials.
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Firms promote worker health, fitness |
August 1st, 2007 | The Arizona Republic
Ensynch, a Tempe-based information-technology services provider; iLinc, a Phoenix-based provider of Web conferencing software; and Infusion Software, a maker of customer-relationship management software in Gilbert, each has started fitness initiatives aimed at kick-starting their workers' well-being and productivity.
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Pat Sullivan Is Back To Shake Up Small Business CRM |
July 31st, 2007 | CustomerThink.com
Bob Thompson, founder of CustomerThink (formerly CRMGuru), discusses Pat Sullivan re-entering the CRM market - "I think Sullivan's involvement is a positive sign that there is a real opportunity in the small business CRM market in general, and for Infusion Software in particular. It will be interesting to watch what happens in the months ahead. If VCs pump in some funding, look out!"
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CRM Legend Pat Sullivan Joins Infusion's Board of Directors |
July 19th, 2007 | TMCnet News 2007
Infusion Software, a CRM vendor focusing on sales and marketing automation software for small businesses, has announced that Pat Sullivan, founder and former CEO of ACT! CRM software and SalesLogix has joined the Company's Board of Directors, effective immediately.
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CRM: Software as a Customer Service |
June 8th, 2007 | Inc.
"The availability of customer relationship management packages for the small and mid-size business market is growing, particularly in the on-demand or software-as-a-service models." Click to continue |
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5 Honored At Father Of Year Fete |
June 8th, 2007 | Arizona Republic
Honorees were Jim Banahan, president of Banahan Communications; Todd Bankofier, vice president and general manager of Ensynch Arizona; Derrick M. Hall, president of the Arizona Diamondbacks; Dr. Richard L. Kelly of Anasazi Internal Medicine; and Clate Mask, president of Infusion Software. Bret Giles, co-founder and president of Sitewire Marketspace Solutions, chaired the event. |
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Infusion Software Receives 2007 CRM Excellence Award |
May 17th, 2007 | TMCnet News 2007
Infusion CRM is the recipient of the 2007 CRM excellence award for "Top Small Business Marketing Software." Click to continue |
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New Applications Eliminate the Drudge Work |
April 13th, 2007
According to Clate Mask, President of Infusion Software a builder of on-demand CRM (customer relations management) software, auto responses are an essential part of the attendance tracking and building process. With Infusion CRM the right people receive the right messages, he says. Click to continue |
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Businesses Driving A Rebound in 'Software as a Service' |
March 2nd, 2007
"CRM providers were the early pioneers of SaaS. Years ago, big software developers laughed at the idea of online delivery... but now they have changed their minds..." Click to continue |
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Michael Gerber to Deliver Keynote Address at Infusion's Momentum Conference |
March 1st, 2007
Michael Gerber, small business advocate and best-selling author of "The E-Myth Revisited," will deliver the keynote address at the company's Momentum Conference held in Scottsdale May 9-11, 2007. Click to continue |
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Software Helps Small Outfits Manage Clients |
December 21st, 2006
Small-business owners are finding it more affordable to invest in products that do everything from track their sales to automate their marketing campaigns. Click to continue |
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Infusion Software Named "Best Places To Work" By Phoenix Business Journal |
December 7th, 2006
Infusion Software has been named by the Phoenix Business Journal as one of the "Best Places to Work in the Valley" for 2006, in the small business category. Click to continue |
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Software Vendors Try To Outwit Spammers |
August 17th, 2006
"The small-business guy doesn't have time to deal with e-mail delivery." ISP filtering techniques are key to whether e-mail gets delivered. So Infusion forged a partnership... Click to continue |
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Infusion Featured In 'We Wish We Worked There' Article |
August 15th, 2006
Infusion appeared in the Arizona Republic for being a place where people wished to work. We agree! To read the entire article, click to continue |
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Infusion Powers Highly Successful UK Franchise |
June 15th, 2006
Two Infusion executives recently returned from a business road show of the UK, in conjunction with a joint venture program with 'The Best Of UK" (www.thebestof.co.uk) franchise. "The Best Of UK" franchisees will now be able to market & sell automatically through a special co-branded version of Infusion's CRM software. We would like to welcome our many new UK customers! |
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Infusion Launches Co-branding Opportunity |
May 24th, 2006
Infusion now offers niche leaders and marketing experts a simple way to load their marketing system or kit into a co-branded CRM, which they can take to their members as a complete and automated solution� a literal �business in a box�. To learn more about co-branding opportunities, visit our affiliate programs page or contact
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New Building Quadruples Infusion's Office Space |
May 1st, 2006
Due to our rapid growth, we have moved to a new location quadruple the size of our previous offices! Our new home, with over 10,000 square feet, is located in the technology district of Gilbert, Arizona (just outside of Phoenix). Watch the video... |
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